Ever wondered what it’s like to work online as a copywriter? In this series of interview posts, we will be talking about different ways to make money online. Today, the brilliant Lauren Osselton tells us what it’s like to work remotely as a copywriter!
I met Lauri while living in Montreal. On our first afternoon tea date, we talked for hours about writing and our favorite books. Lauri is a storytelling queen and gives the best book recommendations. When we first met, she was launching her copywriting business and it’s now blossomed to new heights.
When I started brainstorming which online jobs I would highlight in this interview series, Lauri immediately popped into my mind to chat about all things copy.
If you’re a writer at heart, working online as a copywriter might be a great fit for you too!
Lauren Osselton
Copywriter
Lauren is a website copywriter and brand storyteller from Canada with a passion for helping creatives transform their art + livelihoods into powerful words that convert. Fuelled by kombucha + historical fiction, Lauren is rarely spotted without a book, caught in a daydream of another world.
Tell me about yourself! Where are you from and what do you do?
I’m Lauren – but my friends call me Lauri! I’m a copywriter from Canada with a specialty in website copy and brand storytelling. I am currently based in Montreal, Canada, but serve clients worldwide through my online business.
What exactly does a copywriter do?
Terms like ‘copy’ and ‘copywriter’ are used so often, but are often misunderstood! Really, copy comes down to words that sell your product or service. A copywriter is a writer, yes, but they’re also a marketer. They have the background knowledge and understanding of the tactics and language that sell. Copywriters are often mistaken with content writers – different things completely!
What made you decide to become a copywriter?
I first started my business as a full suite marketing agency, as my background in my 9-5 was at the level of managing a marketing department. I believed that this was ‘best’ but it wasn’t where my passion lay – I was waking up with the same anxiety and lack of creativity I felt in my 9-5.
I dove deeper and realized that my passion had been staring me right in my face! I paired my lifelong passion for stories and storytelling with my digital marketing experience to become a copywriter! Because copy is not just about being a good writer, it’s about being strategic. I absolutely LOVE being a copywriter and am really glad I discovered this about myself!
Where do you find clients/resources/helpful information?
I typically meet all of my clients on Instagram! I work with creative entrepreneurs specifically (designers, crafters, makers, artists, musicians, holistic coaches), and Instagram helps us really get to know each other on a personal level.
What does a day in your life look like?
I love that no two days look the same for me. One day, I may be repurposing a clients’ content into pieces of copy. Another, I may be drafting a full project of website copy. It’s enjoyable and dynamic to be a copywriter because you can get your hands on so many different projects!
[irp]
If you were to help someone else follow in your footsteps, what would you recommend they do?
Start working on getting your portfolio together now. Getting your name out there as a writer will be huge, even if it means getting started with self-publishing blog articles on Medium! Just get your name out there from the beginning and think about building your authority as a copywriter.
For any readers who might be looking to hire a copywriter, what services do you offer?
Absolutely! I offer website copywriting, but I also have other custom copy services. My signature offer is Copywriter for the Day, which is a website copy day rate experience!
Copywriter Job Summary
- Tasks: Writing website copy, repurpose/refresh existing copy for clients, help brands tell their story
- Requirements: Excellent writing skills, marketing knowledge, sales strategy
- Hours: Flexible
